Identifyi is reshaping your relationship with data.
We empower people to own the data they create; we enable businesses to growth through verified, consensual first party consumer data.
The value of your data only flows one way - we are here to change that.
Consumer data is the foundation of the modern digital economy. Unfortunately the value flows predominantly unilaterally, and almost never back to you.
Genie Vault represents a paradigm shift in personal data ownership.
Genie Vault is a secure user built, controlled and governed personal data asset which captures and stores a user’s verified purchase records — across retailers, categories, online and in-store. Transforming shopping journeys into a long-term source of value.
Genie Vision is where the commercial benefits of user data are realised.
Genie Vision brings together your loyalty, in-store, and SKU-level competitor data — using verified, actionable insight from real customer behaviour — powered by live permissioned, customer-owned data. Data which is built and stored by users in their unique individual Genie Vaults.
Data sovereignty
changes everything.
Your Genie Vault belongs to you - you decide how you build it, how you use it and what benefits you unlock. The value of your Genie Vault is underpinned by your control over the data quality in it, and the access you allow to it.
Building a long-term store of value.
Moving beyond limited value short-term transactional incentives by creating a compounding financial asset.
Every data upload strengthens your data treasury - building completeness, value and longevity. Enabling access to enhanced features such as financial tools, lifestyle automation, health benefits and high value retailer campaigns.
Data quality, verifiability & scoring integrity.
The active curation of Genie Vault ensures that the quality, accuracy, and completeness of your data become a measurable, dynamic asset.
Continuously evaluated through an integrated user rating system, which introduces a transparent and fair scoring framework designed to reward consistent, high-quality data contribution.
Creating a virtuous cycle where everyone wins.
This isn’t just loyalty enhancement - it’s a new data foundation.
The more data you share, the smarter the system becomes, and the greater the value proposition. You receive more value and better experiences. Retailers gain clarity, precision, and measurable verified ROI.
Data Sovereignty Changes Everything.
Your Genie Vault belongs to you - you decide how you build it, how you use it and what benefits you unlock. The value of your Genie Vault is underpinned by your control over the data quality in it, and the access you allow to it.
Building a long-term store of value.
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Data Quality, Verifiability & Scoring Integrity
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Creating a virtuous cycle where everyone wins.
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Subheading four
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The people behind Identifyi.
Building a new data foundation focused on trust, transparency and impact.
Focussed on building the bridge between consumer owned data and insight with commercial partner success.
Driving the vision and architecture of the Genie ecosystem, ensuring personal data becomes a user-owned asset that delivers real value.
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Managing strategic partner acquisition to bring retailers and brands into the Genie ecosystem.
Leads the user experience and active customer operations of Genie Vault, ensuring trust and long-term engagement.
Leads the product strategy and execution of Genie Vault, shaping how the personal data vault evolves into a scalable, user-owned data asset.
Shapes the product strategy and execution of Genie Vision, transforming complex retail data into intuitive, actionable intelligence for commercial partners.
Leads UX design across Genie ecosystem, creating intuitive experiences that connect user-owned data with commercial outcomes.
Rebalancing the data economy—together.
The future of retail won’t be powered by assumptions. It will be powered by verified behavior.
